Why is Online Reputation Management Important for Hotels?
- Travelers spend an average of over 20 weeks researching before making a reservation, during which they visit 34 different travel sites, view 182 pages of content, and make 40 searches online. During this time, they exhibit various behaviors from reviewing hotel information to reading online reviews and examining photos and videos.
- Approximately 80% of people first look online when they need information, and more than 50% use search engines for research.
- A TrustYou study with Accor Hotels shows that travelers are 3.9 times more likely to choose a business with higher review scores when prices are equal.
- The same TrustYou study found that 76% of travelers are willing to spend more on a business with higher review scores.
In light of these findings, we take charge of your reputation management on channels like Google, Tripadvisor, Booking.com, Expedia.com, and Hotels.com to fully reflect your facility’s potential into sales.
- Source: Worldwide Reservation Experience 2017, comScore Media Metrix for TripAdvisor Sites, September 2017
- Source: The Connected Consumer Survey 2014 / 2015, “How knowledgeable are people about digital capabilities?”
- Source: TrustYou, “How to present review content for more conversions?” – September 2015